Rasan Burhan and Jalal Moradzadeh
Social media today has become an integral part of people's lives worldwide. It can cause addiction with dopamine implicated. This is perpetuated through feedback loop mechanisms acting through dopamine reward system; keeping the users in the loop. Social media has helped many people around the world in different ways - connecting people globally and providing easy access to different types of information. However, overuse of the platforms and the application algorithm by individuals may be detrimental to their physical and mental well-being. There should therefore be increased awareness campaigns to address this contemporary issue and help to balance its impact on society; maximising its positive utility and minimising its potential adverse impacts.